NIKELAB ACG
RELAUNCH 2014-2016
Brand mark redesign. With Everett Vangsnes.
Creative Director Andy Walker
Animated Introduction
by INTRO
Nike ACG (All Conditions Gear) is a subsidiary line of Nike that produces innovative athletic apparel and sports gear for all climates. Debuting in 1989, Nike ACG widened their scope of outdoors-oriented sneakers that was true to its name. The ACG line built up a cult-like following with its non-commercial, off-the-wall image, bold colorways, and silhouettes which have since inspired sneakerheads for decades, such as the Air Mowabb, Air Mada, and the Air Escape.
INNOVATION BY INNOVATORS