For nearly six years NikeLab Gyakusou, Nike’s collaboration with Undercover founder Jun Takahashi, has used running as a lens to experiment with the expected performance-style balance. This collection in the ongoing partnership shifts away from its characteristic muted color palette into an array of bright primary colors (punctuated by neons) that capture the vibrancy of Rio de Janeiro.
Art Director and Designer
NikeLab x Gyakusou 2016
Rio in Reverse
Original Concept
Creative Director: Andy Walker
Director: Carlos Serrao
Producer: Zoe Russell-Turner
Edit/VFX: Chloe Hayward